User-Generated Content FAQs

 

What is user-generated content?

User-generated content is exactly that – any content that has been created by a user and posted to social media or other online platforms. This includes text, photos, videos, reviews, and audio content that features a brand’s product or service.

Why is user-generated content important?

User-generated content is important for the very reason testimonials and reviews are important. Consumers tend to trust the opinions of other consumers compared to content created by brands themselves.

User-generated content is one-of-a-kind content that can not be manufactured or replicated. It allows brands to engage with users and reach a wider audience.

How do I get user-generated content?

Brands can find relevant user-generated content by searching for existing content on social media. Start by looking through photos your company has been tagged in, searching your location, searching branded hashtags, and searching brand keywords such as product or service names.

Businesses can also gain user-generated content by encouraging customers to share. Provide a photo booth at events, add signs throughout physical locations, or promote hashtag campaigns.