Twitter/X FAQs

 

Why did Twitter change its name to X?

Changing the name to “X” is Elon Musk’s way of making the brand his own. However, there is a lot of concern that changing the name of the platform will ultimately ruin their brand value, which is about all Twitter had left. Many businesses are migrating over to Threads instead to avoid the potential fall out at Twitter. You can learn more about Threads here. 

Can you run ads on Twitter?

Yes! Twitter offers a variety of different ad formats, including Promoted Tweets, Carousel Ads, and Videos. These campaigns help brands to achieve their marketing goals – whether that is maximizing reach, getting more website clicks, or increasing engagement and followers.

Promoted Tweets and Videos allow brands to convey their message in a short and effective way while expanding reach and increasing engagement. Carousel Ads consist of up to six images or videos, which work to tell stories or highlight different products and services.

How much do Twitter ads cost?

Unlike Facebook, Instagram, and other online platforms, Twitter has no minimum spend requirement for ad campaigns. That means, businesses can fully customize their Twitter ad campaign to fit their budget needs. Twitter Ads operate on a bidding system, and offer three different bidding options. With Max Bid, brands determine the maximum amount they will pay for an engagement. Automatic bids are automatically optimized according to campaign goal, while target bidding automatically optimizes the campaign to meet the average daily cost.

Can you target ads on Twitter?

With Twitter’s targeting tools, brands can ensure their ads are reaching the right people, when they’re most receptive. Key demographic targeting helps brands focus on reaching users based on location, language, device, age, and gender. Brands can also target specific audience types based on events, interests, keywords, conversations, and engagements.

Should I keep my Twitter profile if I decide to use Threads?

If you have an existing Twitter profile, hold on to it for now. There’s no reason to delete it. If you find that Threads begins to work better for you, you may want to stop posting to Twitter. Just make sure you stay active on the account in some way (liking posts, retweeting, etc) or Twitter may deactivate your profile due to lack of use.  

What is the Continue thread on Twitter?

Previously, a Twitter thread consisted of an original tweet, followed by various reply tweets, made by the same author. This means that all of the tweets in the thread had to be composed one at a time.

With the Continue thread option, users can more easily link multiple tweets together while composing them. Users can even choose to continue the thread of a previous tweet.