TikTok FAQs

 

What is TikTok?

TikTok is one of the most popular social media platforms for creating and sharing short videos. Users can create videos that are up to 60 seconds long and utilize the numerous effects, filters, and sounds offered. The platform allows users to browse videos and interact with other users by liking, following, sharing, or duetting videos.

What should my TikTok posts look like in 2024?

When creating videos for entertainment, keep TikTok videos and uploads to under 30 seconds for the most engagement. If you want to inform or educate your audience, keep those TikTok videos to about 40 second long. TikTok is a bit different. Your engagement rates can suffer if you aren’t posting multiple times per day, so aim to create and post content 1 to 3 times per day.

How can I build brand awareness on TikTok?

There are two main ways to build brand awareness on TikTok: content and paid ad campaigns.

Many users are interested in learning more about the inner workings of brands, rather than just knowing their products and services. Brands can use the opportunity to share funny, yet informative content, such as behind-the-scenes tours, company culture, team members, or production process. Brands can also create hashtag challenges or collaborate with influencers to boost awareness.

Paid ads on TikTok are also extremely effective. Ads are shown to users as soon as they open the app, which has offered brands a high organic reach.

What kind of content works on TikTok?

The best type of content is short videos that have the potential to go “viral” or become popular within the app. A majority of users use the platform to share videos of them lip-synching, singing, dancing, or simply telling a story. Users can put trending hashtags in their captions or use prevalent sounds to gain popularity and be featured on the “For You Page.”

What makes a good TikTok post?

When creating content for TikTok, authenticity is key. It’s important to jump onto what’s trending, but always be sure to insert your business or brand’s voice in your content. Your audience wants to feel a connection to who they are following, which you can accomplish by remaining genuine and relatable. 

Does my business need to be on TikTok?

Maybe. It depends on whether someone on your team does well with video and if you’re able to be consistent with it. TikTok is all about posting consistent, interesting content that follows microtrends. A lot of people also use TikTok as a learning tool. If you’re able to post educational and informative videos, you may also do well on TikTok.

How often do I need to post to social media?

At least once per day, five days a week. However, it’s important that you aren’t just posting to post. Your content needs to be meaningful and on-brand for your business.

What is TikTok Automation?

Every small business knows how time-consuming and challenging it can be to keep up with multiple social media accounts, especially when trying to grow your brand. TikTok automation is a tool that will like, comment, follow, unfollow, and message users based on audience demographics and preferences. These automatic interactions save brands valuable time and resources, while still working to increase your audience and reach.

How long should TikTok videos be?

This depends on your audience and the subject matter of your business. Some accounts have allowances of three minutes while others have recently been upgraded to ten. However, studies show that most people stay on videos between 21 and 34 seconds before swiping up. 

Do I need to make separate videos for TikTok and Reels?

You don’t necessarily need to make different videos, but you should be uploading to both natively. Instagram is less likely to show your Reel if you share it from TikTok instead of uploading directly to the Instagram platform.

Should I edit videos directly in TikTok/Reels or on a third party platform?

The cool thing is that you can do a little bit of both. Start by filming your video outside of TikTok/Instagram and doing necessary edits on a third party platform. Then, when you’re ready to upload to your account, do any finishing touches there. Just remember to upload natively to Instagram and TikTok instead of sharing the post from TikTok to Reels.