Technical SEO FAQs
What is Technical SEO?
Technical SEO refers to improving technical elements in an effort to improve search engine rankings. This includes server connection, responsive design, fast site speed, security, redirects, and site architecture. Focusing on these on-page elements will help improve how well search engines can crawl your website to index content.
What is structured data?
Structured data is a standardized way of providing information about a page that allows search engines to better understand the content of the page. Using structured data on your website will enable special search result features, such as Carousels, Courses, Events, FAQs, Images, and other rich results.
How can I use Google structured data?
To be eligible for rich results in Google Search, websites must follow the structured data guidelines set by Google. Structured data must be coded using one of the three different supported formats: JSON-LD, Microdata, and RDFa. The content of the structured data must be relevant, original, complete, and can not be spam.
What is site migration?
Site migration occurs when a website undergoes substantial changes that could potentially affect SEO. This normally occurs when a business is rebranding, moving from one domain to another, migrating from HTTP to HTTPS, or replatforming. To reduce migration risks, brands should always start small, plan ahead, test, monitor traffic, resolve any content issues, manage sitemaps, and most importantly, keep control of the old domain.
How long does SEO take to work?
On average, SEO takes three to six months to really take effect. However, you may see some changes and improvements right away. The main thing to keep in mind is that most SEO efforts take time since Google has so many different sites to visit and rank.
What is Local SEO?
Local SEO is optimizing for the area that your business serves. This is especially important for small brick-and-mortar businesses that only serve a specific location. Building local SEO requires being listed in local directories and building out your Google My Business profile, among others. You also need to make sure that your city and state are listed prominently on your website.
How do local directories help my SEO?
Local directories are especially important for small businesses that focus primarily on one service area or have brick-and-mortar locations. As search engines see more listings for the business that follow appropriate name, address, and phone number guidelines, it is more likely to list the business.