Smart Bidding FAQs

 

What is Google Smart Bidding?

Google smart bidding is an artificial intelligence system that optimizes your advertisements for conversions.

Brands can choose between four different PPC goals: maximize conversations, maximize conversion values, target CPA, and target ROAS.

The smart bidding is based on a wide range of contextual signals, such as device, location, or browser.

What is an auction?

With every web search query, Google identifies the ads with matching keywords. Google then decides which of these relevant ads will appear and the order in which they will appear in the search results. This process is called the ad auction.

The auction is based on the bid, ad quality, rank, contextual signals, and expected impact.

What is semantic keyword research?

There are many different ways to say one thing. For example, “my cat is missing” means essentially the same as “my pet is lost.” In order for businesses to rank for both phrases, brands need to keep user intent in mind by focusing on semantic analysis.

Semantic keyword research focuses on more than just keywords – it considers the content and searchers’ intent. This involves leveraging related terms, concepts, areas, questions, and phrases when creating content. This will give search engines a better understanding of your content and allow for higher rankings.