Site Load Speed FAQs
What should my site load speed be?
The ideal site load speed should be no more than three seconds. If it takes longer than three seconds for your website to load, it will result in a much higher bounce rate. Users are not likely to wait around when they can easily find a competing business with a faster website to use.
What slows down site load speed?
There are a variety of factors that can negatively affect site load speed, including website design, page elements, poor coding, and hosting server. Large, high-resolution media files, such as images and videos, can consume lots of bandwidth and ultimately slow down your overall load speed. No matter how optimized or fast your website is, a hosting server with a poor performance will slow you down, especially when competing with other websites on a shared server.
How can I speed up my site load speed?
Brands can improve their site load speed by fully optimizing every element of their website. Optimize media files through compression to make them smaller and help them load faster. Simplify your website code by removing unnecessary characters and line breaks that may be slowing down your site speed. Brands should also look to update their hosting server to one that offers a dedicated server, which will provide more flexibility and storage.
Does site load speed affect my SEO?
Site load speed does in fact affect SEO, both directly and indirectly. Search engines consider various ranking factors when determining which pages are most relevant for a certain search query, and one of these factors is site load speed. Site load speed can also lead to increased bounce rate and decreased average time spent, which can negatively affect SEO rankings.
What is site load speed?
Site load speed, otherwise commonly referred to as page speed, is the amount of time it takes for the content on a web page to fully load. There are a wide variety of factors and elements that can impact a page’s load speed, including the hosting server, image compression, amount of traffic, and file size.