Proximity Marketing FAQs

 

What is proximity marketing?

Proximity marketing involves targeting consumers based on their physical location. Beacons allow businesses to send marketing messages to mobile devices within a specific radius. This means companies can offer discounts to consumers near the storefront that will encourage foot traffic and sales.

What is on-page SEO?

On-page SEO refers to internally improving your website in order to improve position in search engine rankings and traffic. This includes adding headlines, titles, alt text, internal links, meta descriptions, and images when publishing all content.

What is off-page SEO?

Off-page SEO involves focusing on factors that occur outside of the website. This involves backlinks from another website, promotional advertisements, and social media.

Another factor of off-page SEO is domain authority – websites with a higher domain authority are more likely to receive a higher position in SERPs.