Online Reputation Management FAQs
What is online reputation management?
Online reputation management involves taking control of the online conversation surrounding your brand. While it is impossible to simply erase all the negative comments and reviews from the Internet, online reputation management gives brands the opportunity to counterattack harmful attacks with positive content.
How can I improve my online reputation management?
The best way for brands to improve their online reputation management is by being proactive. This means consistently monitoring any mentions of your brand on social media, blogs, websites, or other online platforms. If you find any negative comments surrounding your brand or products, have a strategy in place so you can reply quickly and effectively to lessen the blow. On the other hand, brands should be asking satisfied customers to leave positive reviews – that way, one bad review will not completely ruin the brands reputation. Brands should also be partnering with well-known and respected influencers and create high-quality content.
Does online reputation management affect SEO?
Online reputation management does not directly affect SEO, they can be used in tandem to boost a brand’s online presence. An important online reputation management strategy is influencing the web pages that appear at the top of search engine result pages. By fully optimizing specific webpages with high-quality, positive content, brands can effectively bury negative search results.
Where should I be asking for reviews?
You should ask happy customers or clients for reviews on any site that you have that offers them, including social media sites! However, the number one place that you want positive reviews is on Google. Invite people to review you using your original link or try an online reputation management tool to make it easier.
How do I answer negative comments or reviews?
First, it’s good that you’re asking because you should ALWAYS address these. If the comment holds water, then make sure you publicly apologize for the issue and invite the individual to continue the conversation privately. If not, still be polite and respectful in your response.
Do reviews affect my SEO rankings?
Search engines factor in your review ranking when determining page rank. You’ll want to be sure that your reviews are good and that you have plenty of them. Your Google reviews will also strongly influence your click-through rate, which can further affect your SEO rankings.