Miscellaneous FAQs

 

How do I keep my brand consistent on social media?

To keep brand consistency on social media, companies need to first associate their brand name with their brand theme. This means using the full brand name in every post, rather than a nickname or another variation.

Brand consistency also requires consistent brand-related messages. This means a consistent tone, voice, color palette, customer experience, purpose, or font. Every aspect of your social media should remain consistent so consumers can easily identify your posts.

What is an email funnel?

There are three stages to an email marketing funnel: attraction, engagement, and nurturing.

A company can attract leads by gathering email subscribers through web traffic, forms, and landing pages. Once the email list is compiled, the next step is sending strategic emails to engage with users to build trust and brand identity. Companies can nurture leads and deepen relationships by continuing to communicate with consumers after they purchase a product or service.

What is a buyer persona?

A buyer persona is a fictional consumer that represents a brand’s target audience. The persona possesses all the characteristics of the company’s ideal customer, including demographic, interests, and behavior. A buyer persona helps brands better understand their customer’s needs, experiences, challenges, and goals, in order to better market to and serve them.

What is Visual Search?

Visual search allows users to upload an image to search the web. Search engines have designed specific websites for visual searches, including Google Images and Bing Images. Users can upload photos or screenshots as starting points to find what they are looking for.

Can you use a visual search on social media platforms?

Yes – Pinterest is known for their visual search tools that allows users to find specific products. By simply taking a photo, users can find product names, description, where to buy it, or find similar items.

If you are looking for a specific product, it will be much easier to search with a photo instead of trying to describe the product.

How can my company optimize for visual search?

The best way to optimize for visual search is by offering an abundant amount of images on your website. Every product or service should have multiple photos complete with various angles.

Being optimized for visual search means optimizing your photos. Take advantage of keywords, image titles, image descriptions, and alternative text. This ensures your photos are not only fully accessible, but appear higher in search results.

What makes a successful logo?

A logo is an essential element of brand identity. An effective logo does not describe a company, it represents and signifies the brand.

When designing a logo, brands should use shapes, colors, fonts, and images that are unique – this will help users differentiate your brand from other logos in the same industry. The logo should be immediately recognizable, appropriate, simple, and most importantly, timeless.