Miscellaneous FAQs

 

How do I keep my brand consistent on social media?

To keep brand consistency on social media, companies need to first associate their brand name with their brand theme. This means using the full brand name in every post, rather than a nickname or another variation.

Brand consistency also requires consistent brand-related messages. This means a consistent tone, voice, color palette, customer experience, purpose, or font. Every aspect of your social media should remain consistent so consumers can easily identify your posts.

What is an email funnel?

There are three stages to an email marketing funnel: attraction, engagement, and nurturing.

A company can attract leads by gathering email subscribers through web traffic, forms, and landing pages. Once the email list is compiled, the next step is sending strategic emails to engage with users to build trust and brand identity. Companies can nurture leads and deepen relationships by continuing to communicate with consumers after they purchase a product or service.