Metrics FAQs

 

What are the most important metrics to track?

For websites, the most important metrics to track include traffic, result page rankings, time spent, pages per visit, new visitors, returning visitors, and social sharing. The most important social media metrics to track include impressions, reach, conversions, and engagements such as likes, comments, shares. These metrics are key when evaluating the performance of your brand’s content.

How do digital marketing agencies track metrics?

Digital marketing agencies track website and social media metrics using a variety of different tools. One of the easiest ways to gain website insights is through the website platform itself. Many platforms, such as WordPress, offer their own insights or allow for analytic extensions to be installed. Additionally almost all ad networks, including Google Adwords or Facebook Ads, offer their own tracking system. Agencies also utilize third-party tools to track both website and social media metrics.

What is the best platform for tracking metrics?

Google Analytics is one of the most effective analytic tools for tracking metrics. Not only is it a free service, but it automatically compiles data into charts, graphs, and other formats that are easy to read and understand. Brands can also create their own custom reports by filtering data based on specific metrics and dimensions. Most importantly, Google Analytics helps brands accurately track metrics so they can understand how their website is performing and how it can be improved.