Instagram FAQs

 

What should my Instagram posts look like in 2024?

In 2024, aim to post lighter/entertainment-focused content as about 15-second Instagram Reels. For more educational/in-depth content, post Reels around 40 seconds long. When publishing Carousel posts, aim to include at least seven slides with engaging hooks on slides one AND two. Aim to post Instagram Reels or in-feed posts 1 to 2 times per day. Instagram Stories should be posted up to 4 times per day.

What is IGTV?

IGTV is a video sharing service that can be accessed through both the Instagram and IGTV app. IGTV is Instagram’s answer to the demand of a long-form video platform.

IGTV consists of three pages: a homepage feed, Explore page, and Account page. This allows users to watch videos from creators they already follow, as well as discover new accounts they might like.

How do I use IGTV?

Any user can set up their own IGTV channel as long as they have an Instagram account. Videos must be at least 60 seconds long and can be up to 60 minutes long. Even though the platform has a vertical design, IGTV videos can be horizontal or vertical.

Video content can be added to IGTV from the IGTV app, from the Instagram app, or online at Instagram.com. Users can upload videos that have previously been recorded, or they have the option to record a new video directly on the app. Simply upload or record the video, add a title and description, and share. In addition to IGTV, videos can be shared on Instagram and Facebook to reach an even bigger audience.

How can I market my IGTV videos?

Brands can draw more attention to their IGTV videos by promoting them on different social media platforms. While uploading video content, IGTV gives users the option to post a video preview on their Instagram feed and share the video to Facebook. This allows brands to save time and reach a bigger audience by sharing their content to three platforms at one time.

Brands can also promote the preview and link on Instagram Stories, Facebook Stories, and other social media platforms, such as Twitter or TikTok.

What are the different Instagram aesthetic trends?

There are a variety of different Instagram aesthetic trends to choose from, but remember to choose a trend that matches your brand’s content and purpose.

If you want to match the aesthetic to your brand’s logo colors, stick to a single or double color theme. This means your feed will consist of photos and content that heavily feature those colors.

Other popular IG aesthetic trends include applying the same editing style to each post, whether it be neon, grunge, or even “no-filter.”

All-in-all, your aesthetic should come naturally based on your company’s mission. If you are a flower shop, focus on photos with bright colors or create a pink theme. Or if you own a photography business, a layout theme using different borders or crops will separate images and highlight your range.

How do I build an Instagram aesthetic?

Let us start by saying an Instagram aesthetic is the overall look and feel of your account. Brands can build an Instagram aesthetic by publishing content with consistent color palette, editing style, and theme.

A consistent Instagram theme is not only more visually appealing, but it also encourages users to follow your account. If users like your aesthetic and previous content, they know they will like any future content.

How to add TikTok videos to Instagram?

TikTok has quickly risen to the heights of Facebook and Instagram in the social media world. TikTok gives brands a unique opportunity to share fun and informative video content with users.

Sharing your TikTok videos on Instagram is a great way to grow your following and brand awareness. After posting a TikTok, click the arrow button on the bottom right-hand side and share to Instagram. Once the video saves, it will automatically direct you to the IG app where you can share the video to your feed or Stories.

How much do IG ads cost?

When creating Instagram ads, brands have complete control over how long their campaign or ad set will run and the overall spend. Brands can choose between daily budgets or lifetime budget – a daily budget is the average amount spent each day, while the lifetime budget is the maximum amount of money spent over the course of the ad set or campaign.

How do I advertise on Instagram?

In order to run ad campaigns on Instagram, businesses must first set up their Facebook Ad account and Facebook Page. There are two different ways to run Instagram ads: within the app and on Ads Manager. Within the app allows brands to promote posts they have already shared. Ads Manager is the same portal used when creating ads on Facebook. Using this tool, brands will be able to create entirely new campaigns by selecting the ad objective, target audience, and ad format.

Are Instagram ads worth it?

Yes! Instagram advertisements allow brands to promote posts, reach users that are similar to your existing followers, drive awareness, increase product sales, and boost website traffic. Instagram offers a variety of different ad formats, including Stories, carousel, video, collection, and even ads on the Explore page.

What are the three C’s of Instagram marketing?

The three C’s of Instagram marketing are Content, Consistency, and Community. These three pillars are essential for social media success. High-quality, engaging content draws attention, while consistent posting and a cohesive brand style enhance visibility and recognition. Building a strong community through meaningful engagement fosters trust and deepens the connection with your Instagram audience, helping drive growth and loyalty.

How does Instagram recommend content to users?

Instagram recommends content to users based on several factors driven by its algorithm. It analyzes user behavior, such as posts liked, commented on, saved, or shared, and the types of accounts followed or interacted with. The algorithm also considers engagement history, showing more content from accounts and hashtags the user interacts with frequently.

Content relevance is assessed based on the post’s engagement level (likes, shares, comments) and timeliness, favoring fresh and trending posts. Instagram also factors in relationships, prioritizing content from close connections, and personal interests, using AI to predict content that aligns with a user’s preferences. Finally, Instagram explores your activity in the Explore and Reels tabs to surface more content similar to what you’ve engaged with.

How can I post links on Instagram?

If your business account has over 10,000 followers, the best way to share links is through the swipe up feature on your story. If you do not have 10,000 followers, small businesses can easily add links to your profile bio, include links in your captions, and create shoppable posts or stories.