Geofencing FAQs

 

What is geofencing marketing?

Geofencing is a location-based service that uses GPS and apps to distinguish the location of users. From there, companies can target users in a specific location to show them relevant advertisements.

How is geofencing marketing effective?

Geofencing marketing allows stores to immediately target users in the area that can readily visit the storefront to browse products. If your business offers services, you can target areas where potential customers are most likely to be. Or if your company travels or hosts pop-up events, you can geofence market to the location you will be next.

What is Google Beacon?

Google Beacons are small physical devices, placed in store front locations, that send out signals to smartphones and other devices via Bluetooth. This allows businesses to target users within close proximity to send them messages and prompt specific actions. In addition to location targeting and proximity marketing, Google Beacons also allows businesses to measure frequency, increase loyalty, and boost customer recall.