Email Marketing Campaign FAQs

 

How to get users on my email list?

The most effective way to get people on your email list is by leveraging pop-up forms on your website. Users that list your website are already interested in your brand or products, so they will most likely sign up for emails if prompted. This method is even more effective when coupled with a special incentive or offer – for example, 15% off your first order when you sign up for email.

Who should my company’s emails come from?

Emails sent from your company should always come from a valid business address. At Pink Dog Digital, our emails come from enews@pinkdogdigital.com or info@pinkdogdigital.com. This ensures the emails you send are not being sent directly to your subscriber’s spam.

How often should my company send emails?

As with most campaigns, the amount of emails your company sends should match the needs and goals of your business. But, it is important to remember: sending too many emails is as bad as not sending enough. A majority of companies resolve to sending emails anywhere from 3 times a week to 2 times a month. It all depends on the amount of content you have to promote and share with your subscribers.

What content can I send over email?

When a new user subscribes to your email list, companies should automatically respond with a welcome email. Other common content includes promotions, blogs, newsletters, company announcements, videos, and even testimonials.

Should I buy an email list to pad my email campaign?

99.9% of the time, the answer to this question is no. This is a spammy technique that can get your email client shut down quickly. Also, it’s annoying to get email from lists that you didn’t sign up for and rarely results in any kind of success.

What is a drip campaign?

A drip campaign is a type of email campaign that is triggered by the user’s actions or behavior. A trigger can be the user abandoning their cart, downloading content, not opening emails, or responding to a survey. Drip campaigns are designed to help brands re-engage with customers and move them to the next step in their consumer journey.

What should I do after gaining a new email subscriber?

Every time you gain a new email subscriber, you should have an automatic email to welcome them. This welcome email serves as the first step in developing a relationship with the user. The email should include a personal message, thank you note, and maybe even a thank you gift for signing up.

What is a seasonal email campaign?

A seasonal email campaign is based around any holiday or time of year. When it comes to seasonal campaigns, it is important to have a buildup before the event to build awareness, as well as a follow-up to show appreciation and offer last chance deals. One of the reasons seasonal campaigns are so effective is because they are for a limited amount of time, so it is best to start early and use urgency in your messaging.

What is an email bounce rate?

A bounce rate is the percentage of emails that were not delivered to the intended recipient. The best way to improve your bounce rate is by requiring double opt-ins for new subscribers, regularly cleaning your email list, and making sure your emails are not labeled as spam. The average bounce rate for a business is between 2-5% – anything higher should spark further investigation.

What’s the difference between a hard and soft bounce?

Hard bounces are caused by permanent problems, while soft bounces are temporary issues that can be solved. Hard bounces are a result of outdated domains, invalid addresses, or the recipient blocking your domain. A soft bounce means the email is able to be delivered but it bounced back because the inbox was full, the server was momentarily down, or the email was too large.

How can I make sure my emails don’t end up in the spam folder?

Imagine putting hours of work into an email campaign, only for it to end up in your subscriber’s spam folder. To prevent your hard work from going to waste, brands should only send emails to users who have given permission, use familiar from and reply-to addresses, and use spam-checking tools. Brands should never send emails with deceptive subject lines, grammatical errors, or spammy sentences.