Content FAQs

Who will write my company’s blogs?

Our creative team at Pink Dog Digital is readily available to successfully perform all your blogging needs. Businesses that write their own content often see a lack of results. You need fresh eyes and ideas to make a blog successful, not to mention SEO training and a skilled digital marketing approach, all of which you can find at PDD.

How does AI enhance content creation?

AI can enhance content creation by automating certain tasks and providing intelligent insights. It can generate content, such as product descriptions, blog posts, and social media updates, based on predefined rules and patterns. AI-powered tools can also suggest headlines, optimize content for SEO, and provide recommendations for improving engagement and conversion rates. Remember to always check your AI generated content for accuracy and grammar. It also helps to add a personal touch to it.

How long should a page of content be?

While SEO used to be strongly based on page length with over 1,000-word articles being ideal, page length has become much less important in recent updates. Instead, Google is placing a lot more emphasis on the content being useful for the audience. Instead of focusing on how long your content is, focus on how well it answers your web users’ most frequently asked questions.

Is it more important to post frequently or to post longer content?

While frequency is important, it’s MORE important to post quality content, which tends to be on the longer side. In fact, content that performs the best is usually over 900 words. Just make sure that if you’re writing that much on a topic, all of the content is relevant.

What is earned content?

Earned content refers to any material written about your brand by a third party, meaning you did not pay for it or create it. Examples of earned content include online reviews, recommendations, social shares, mentions, media coverage, or any other form of free publicity that is created and spread on behalf of your brand. This content gives consumers and brand advocates the ability to share their experience in a high credible and authentic way in the hopes of encouraging other users to purchase your products and services.

What is owned content?

Owned content is any content a business creates for themselves, including their website, social media channels, and blog. The biggest benefit of owned content is that businesses have complete control over what the content is saying and how the materials are being used. Sharing these messages and stories allows businesses to build a strong brand presence and establish a strong relationship with their audience.

What is paid content?

Paid content refers to any digital marketing elements that a business pays for, such as search ads, display ads, social media promotions, and paid influencer partnerships. With paid content, brands can usually expect to see an immediate impact on exposure, traffic, sales, or conversions, but it is a more costly approach compared to earned and owned content.

What is a guest blog?

Guest blogs are articles written on other peoples’ website about your business expertise or knowledge. These should always be informational rather than salesy.

What are the benefits of guest blogging?

First, you’ll be able to get a backlink to your website from another site, showing Google that you’re an expert in your field. Second, having a guest blog on a prominent website can help you gain visibility. Finally, it helps you to pose yourself as an industry thought leader.

What are pillar pages and content clusters?

A pillar page is a web page that broadly covers all aspects of a single topic. A content cluster comprehensively addresses specific keywords and topics relating to the pillar page subject matter. For every one pillar page, there can be countless accompanying content clusters.