Brand Affinity FAQs

 

What is brand affinity?

Brand affinity takes brand awareness to the next level. With brand affinity, customers not only recognize your products, but they build a deep connection with your business.

Companies can build brand affinity by establishing a relationship built on mutually shared values. This will promote trust and customer loyalty.

What are self-configuration tools?

A majority of consumers research products before purchasing, looking at different prices, reviews, and brands.

With self-configuration tools, companies can help users answer these initial questions all in one place. There is a wide variety of self-configuration tools, including calculators, demos, or quizzes. These tools are meant to help consumers quickly narrow their options and provide answers that encourage conversions and sales.

How do I design a good navigation menu?

A simple and consistent navigation menu is crucial for any effective website. The navigation menu should showcase all pillar pages. Any additional webpages should be featured as a submenu underneath the corresponding pillar page.

The menu is the key to users being able to find information and converting leads into sales. If a user is unable to find a certain page, they will likely turn to a competing brand with a better website.