Analytics FAQs

 

What is predictive analytics?

There are millions upon millions of bytes of data being created every single day by users. Predictive analytics are a practice that uses available data to predict future events, risks, and results. By analyzing patterns and statistics, marketers are able to successfully predict consumer behavior and marketing strategies.

What is augmented analytics?

Unlike predictive analytics, which is primarily man-powered, augmented analytics involves the use of machine learning and natural language processing to prepare data.

Augmented analytics makes preparing for the future simple by allowing companies to automate their data insight. The automation produces simplified reports that lead to clear results. The process is completely unbiased, which means accurate business decisions and strategies.

What are Business Intelligence Options?

The omnichannel approach is becoming more and more popular as users utilize different platforms throughout their retail experience. With a variety of social media platforms, websites, and email campaigns to manage, it is difficult to track multiple source analytics daily.

A business intelligence option offers a comprehensive analytics solution. This solution serves to present all your data and analytics in one place, in order to make better and more informed business decisions.