Algorithm FAQs

 

What is Google Search Generative Experience (SGE)?

Search Generative Experience (SGE) is Google’s newest AI driven experimental search engine update. When you ask a question, instead of getting a list of links, you’ll receive an AI generated answer that collects information from a variety of sources. It also allows you to answer follow up questions directly in your search results that takes into account what you’ve already seen.

How can I optimize my website for SGE?

Right now, the answer is to continue delivering quality content that speaks to your user. While there’s no question that SGE will change the SEO experience in the future, the best thing you can do while it’s still in its infancy is to follow time-tested SEO guidelines: consistent quality content, accessibility, user friendly design.

What is the MUM algorithm update?

MUM (multitask unified model) is a 2021 Google algorithm update. This update places emphasis on the user’s path when exploring a topic, related topics to the user’s search, and visual search results.

How is Pink Dog Digital preparing for the MUM update?

Simple! We’re continuing to do what we’ve always done. Our team is writing great content that aligns with user interest and making sure that the on-page and off-page SEO line up. We’ll also keep a close eye on any changes in analytics as a result of the update.

How often does Google update its algorithm?

Google is constantly updating the algorithm. They make little tweaks all the time, primarily informed by machine learning. Their sweeping changes happen less frequently, but usually monthly or so. New versions of the algorithm like Penguin or Panda are more randomized but Google is good about sharing when the algorithm is going to change significantly. It’s important to stay on top of their news in order to adapt your website to algorithm changes.