Email Marketing and SEO: How They Work Together for Maximum Impact

Two of the best ways to reach customers online is through SEO and email marketing. SEO makes your website easier to find online in search queries, while email marketing lets you send helpful emails to the people that want to hear from your business. On the surface, it seems as though the two might be incompatible – after all, email marketing is usually tailored to existing customers, while SEO is geared to attracting new ones. But you can actually use the work in one to complement the work in another, and vice versa.

Let’s take a deeper dive into how you can pair your email marketing and SEO efforts for greater success online.

Each Shares the Same Basic Goal

The basic underlying principle for SEO and email marketing is the same: to connect your business with people interested in your products or services.

Both methods also use data and analytics to understand what’s working and what’s not in order to get better results. On email marketing platforms, you can take a look at metrics such as open rates to understand whether a campaign is working. And while SEO can be a little more complex, we can still gain a pretty good understanding from the analytics on Google Analytics and Google Search Console.

If you take a look at the information that each method provides, you can make good inferences as to what your audience is searching for and what they need – and how your business can help.

Make Your Content Do Double-Duty

You can make the content you write for your website as part of your SEO efforts do more work for you if you adapt it for your email marketing campaigns. For example, if you write a useful guide on your blog, you can also share it in your newsletter too. This is an easy way for your business to get more traction out of the content it produces.

Not everything you write for your website will work for emails, but consistent testing and data analysis will give you a clear baseline to work with.

Growing Your Email List

Great website SEO leads to more people discovering and learning about your brand. And this is a fantastic opportunity to invite them to your email list.

However, it’s important to realize that most users will not give you their email address for free. You need to offer something of value to them if you want to be successful. This could take the form of a helpful piece of content like a white paper or a guide, or a discount off their first purchase. If you decide to offer content, make sure that this content is truly helpful and related to the searches that people are making to find you.

In addition, be transparent about your sign-up form. It should clearly explain what users will receive when they join your list. And it should be easy to use.

Getting Content Ideas

Your email marketing is one of the best market research tools you have in your arsenal. If a lot of users are clicking through to a particular topic within your emails, you should take it as a good sign to write more content about that topic on your website. It can indicate that there’s an opportunity to demonstrate your knowledge to the wider market – and this could lead to an increase of traffic to your website through better rankings.

You can also use your email marketing campaigns to test out various headlines and gain insight into what captures people’s attention. This can help you make better content – both on the website and in your emails.

Boosting Search Rankings

One direct way email supports SEO directly ties in with the fundamental principles of SEO. If you can get users to click through to content on your website, this sends signals to Google that the content is useful or valuable in some way.

And think about all of the other ways your audience might interact with your email content. For example, if your email leads them to an article that they find particularly helpful, the user may choose to share that article on their social media page. This creates another opportunity for your business to reach new customers and another ranking signal for search engines.

Another important ranking factor is the amount of time that users spend on a website. Since your email audience is more likely to spend more time on your website than other users, this means that a regular email newsletter is a fantastic way to supercharge your SEO efforts.

How to Get Started

Unifying your email and SEO strategies isn’t too difficult to start. But the key is to start small. Take a look at your email marketing metrics. What’s working well? What could be better? Make a plan and focus on the most important improvements first. Don’t feel pressured to do everything at once – marketing always works best with a long-term mentality and not a quick-fix one.

Once you’ve made incremental changes, you can then take a look at your SEO metrics. Key figures should be your bounce rate, time spent on pages, and search positions on Google Search Console. Combine the information you glean here with the metrics from your email campaign to come up with new ideas for content for both.

Key Takeaways

• Email marketing and SEO seem like opposites, but they actually support one another. Success in one can often lead to success in the other.
• Use your SEO efforts to grow your email list. Offer users value so that they will give you their email address.
• Your email marketing campaigns can be a great source for new content ideas on your website – it is one of the best market research tools you have.
• Don’t try to make a lot of big changes all at once. Start small, have a long-term, learning mentality, and over time you’ll find success.

Experience Email Marketing and SEO Success with Pink Dog Digital!

The experts at Pink Dog Digital understand the best ways to use email marketing and SEO for businesses. We can help you craft an effective strategy to help your conversion numbers skyrocket. 

Our experienced team of specialists will take the work out of your marketing needs by helping you define your brand’s message and increasing your digital footprint.

Contact us at 410-696-3305 or complete our online Contact Us form to request a service. You can also email us at pinkdogdigital@gmail.com or visit our website to learn more about our services.