Easy Tips to Keep Up Your Business Social Media

Social media marketing for any business is all about having the right strategies. You should always be conscious of how you portray your brand in online spaces. So, how do you keep up your business social media to achieve your goals? Read on to learn more about what you need to do on every platform.

Why Use Social Media for Business?

With more than half of the world’s population on social media, having an online presence is no longer an option but a necessity for both big and small businesses. Over 70% of small-to-mid-sized businesses use social media daily.

Therefore, if you want to gain a competitive advantage, you need to have a strong online presence. Some of the reasons for using social media for business include:

• Reaching a wider audience
• Increasing your brand awareness
• Getting a better understanding of your customers
• Understanding your competitors better
• Building long-term relationships with your customers

Tips to Keep Up Your Business Social Media

Know Your Platforms

There are several types of social media platforms that all have their own audience and uses. The most popular platforms include Facebook, Instagram, Twitter, TikTok, YouTube, LinkedIn, and Snapchat. Make sure you understand each channel, why you’re using it, your target audience, and what type of content works best on every platform.

Be Consistent

Being consistent on social media is always a good rule of thumb to follow. Planning your social media activities helps you to post consistently and get better results. You can create a content calendar for each platform to help keep things on track, as it will lay out what kind of content to automate, assign, or post over a period of time.

Regardless of the size of your business, be sure to keep your brand image, message, hashtags, and posting frequency consistent. However, if you’re just getting started on social media, sometimes it’s better to prioritize quality over quantity. Dedicate to posting quality content on your key platforms instead of being inconsistent on all your platforms.

Encourage Customer Engagement

Engaging with your followers helps you to build a community and create relationships. It shows that your page is more than just an advertisement for your business and that you care about your followers. You can do this through the following:

• Liking and responding to comments
• Following other people
• Posting content that resonates with your audience
• Creating polls
• Asking for feedback from users

Be Visual

In the current digital era, people have short attention spans, and they’d rather watch a 30 seconds video than read a long text. Take advantage of visually-oriented channels like Instagram and TikTok to add photos and videos to your social content. This will help show off your products/services and boost engagement.

Don’t Just Promote Yourself

If you’re constantly posting about how great your business is, customers will get bored and lose faith in your brand. While it’s important to post about your products, services, and achievements, make sure you intersperse it with valuable content. Your target customers need a reason to follow you on social media, so create things that your audience will want to see.

Track and Analyze Metrics

Make sure you set SMART goals and keep track of the metrics. Regularly measuring results will help you to analyze what works for you and what doesn’t and use those metrics to test different types of content. You can use social media analytics tools to keep your business on track and draw actionable conclusions.

Keep Up Your Business Social Media with Pink Dog Digital

Pink Dog Digital creates tailored social media marketing strategies that are suitable for your business and your audience. It can be challenging to know the best strategy to use on social media, but we will work with you to create an effective one that you approve of.

Want to learn more about how to keep up your business social media? Get in touch with us today through the contact form on our website, email us at pinkdogdigital@gmail.com, or give us a call at (410) 696-3305.