Driving Results with Email Marketing: 4 Compelling Benefits You Can’t Ignore
Contrary to popular belief, email marketing is not dead! Just about everybody uses email every day. In fact, according to a recent report, email marketing is the second most utilized marketing channel among small businesses (after social media), with 64% using email marketing to reach customers.
If you want to grow your business, it’s essential to have a successful email marketing strategy. Email marketing is an immensely profitable marketing channel that offers you the chance to achieve a great ROI. Below are the top four benefits of email marketing.
Why Does Email Marketing Matter for Your Brand?
Let’s explore some statistics:
- According to McKinsey, the effectiveness of regular email communication is 40 times higher than Facebook and Twitter when it comes to acquiring new customers.
- On average, email marketing offers a staggering 4200% ROI, implying that for every single dollar invested in email marketing, the typical return is $42, as reported by Mailchimp.
- Mailchimp also notes that 80% of business professionals agree that email marketing positively impacts customer retention.
- Concerning conversion rates for online retailers, email marketing has an average rate of 66%, compared to a mere 2% for social media platforms, according to HubSpot.
- A HubSpot survey indicates that about 72% of people prefer to receive promotional content via email, while only 17% prefer social media for the same.
4 Compelling Benefits of Email Marketing
1. Increase Brand Awareness
Email marketing helps you enhance your brand recognition with new and potential clients. This helps keep your brand at the top of your audience’s mind. As you share and forward messages, you extend your organic reach. Consistent updates to your existing and potential customers increase your brand awareness. It enables your business to regularly showcase your unique selling propositions, values, and personality, thus strengthening the brand image.
In addition, regular emails allow you to showcase your products or services. You can highlight features, benefits, user testimonials, or use cases to increase visibility and attract potential buyers.
2. Improved Customer Relationships
Email is a direct, personal way to reach customers. It allows you to share personalized messages, exclusive offers, and valuable content, all of which help to build a stronger, more personal relationship with customers. By keeping your audience informed with the newest details and updates about your business, you demonstrate that you care about their interests and are dedicated to addressing their needs. Through continuous interaction, you can build a loyal customer base.
Routine newsletters are an excellent method for improving customer engagement. You can share the most recent advancements in your business, such as introducing new products, highlighting special events, or sharing relevant news. If your customers have opted in to receive your newsletter, it’s important to consistently deliver timely updates, exclusive deals, and news about product enhancements to maintain their engagement and interest.
3. Increase Sales and Web Traffic
Email marketing can be an influential tool to encourage spontaneous purchases. By featuring items often bought in combination, proposing a selection of related products, or extending unique discounts on upcoming purchases, you can lure your audience into making a purchase. This approach can contribute to an increase in sales and generate more revenue for your business.
Additionally, including relevant links within your email content can help drive significant traffic to your website. This not only helps to increase overall visibility but can also boost conversions, especially if your website is optimized for conversion.
4. Gain Insights with Measurable Data
With the help of email marketing software, you can easily track and measure the performance of your email marketing campaigns. Email marketing platforms provide various metrics such as open rates, click-through rates, bounce rates, and conversion rates, among others. These metrics can give you clear insights into the performance of your email marketing campaigns, allowing you to make data-driven decisions, adjust your strategies, learn more about your audience, and drive better results.
Contact Pink Dog Digital to Learn More About the Benefits of Email Marketing
Email marketing may be the solution to taking your business ahead of your competition. Creating an effective campaign and following the best practices will help you improve your website traffic, increase brand awareness, build customer relationships, and improve conversion rates.
At Pink Dog Digital, we are ready to help you get started on your Email marketing campaigns. Our talented and experienced marketing team is always ready to work with you to drive better results for your business. Don’t hesitate to call us at 410-696-3305, email us at pinkdogdigital@gmail.com, or contact us via our website for more information.