Custom Digital Marketing Strategies

Aside from our managed social media package, we also provide a social media strategy development option. This option is ideal for organizations that have in-house marketing teams that need some support or direction.

Our social media digital marketing strategy services include

• Posting frequency recommendations
• Hashtag development
• Social media channel recommendations
• Editorial calendar template development
• Social media post template development
• Best times to post

We’ll answer any questions you may have surrounding social media, as well, since it’s such a large portion of marketing for many businesses today.

The old SEO adage, “content is king,” exists for a reason. While there are billions of pieces of content on the internet, not all of them are useful. Our goal is to guide you toward creating content that is both useful and searchable to help users easily find your website.

Google is specifically looking for EEAT (expertise, experience, authority, and trustworthiness). All of our content is written in-house by our copywriting experts – meaning we aren’t simply dropping a prompt in an AI platform and then copying and pasting directly to your site.

We’ll help you devise a keyword strategy as well as a posting schedule that will best benefit your business. We’ll also guide you on different types of content for your website, including:

• Infographics
• Short form and long-form videos

Distribution is also a critical part of your content and keyword strategy. Great content is important, but it doesn’t do a lot for you if people aren’t seeing it. We’ll show you how to distribute your content so that it’s seen by the right people at the right times.

Paid ads advertising is an ideal way to create buzz around your brand and to promote events. While we rarely recommend JUST paid advertising, it’s a great complement to SEO as well as organic social media marketing.

We’ll help you develop keywords and ad spending and discuss where you should be spending that money.

Successful marketing comes down to knowing your brand inside and out. Our team will help you develop your brand guidelines, including

• Fonts and brand colors
• Graphics templates
• Logo usage
• Voice and tone

When you know your brand, you can communicate strategically, helping to build brand recognition along the way.

There are a few things that we take a deep dive into when developing digital marketing strategies for any brand:

• Data-driven analytics
• Your goals for your campaign
• Existing brand standards
• What distribution channels you have access to

Starting with these four items allows us to understand your business, what you need, and how to provide you with a plan that sets you up for success.