Creative Trends for 2022
With almost one month gone in the brand new year, it’s time to make sure we know what’s going to be happening over the course of 2022.
While creative trends seem to pop up – and then disappear – overnight, there are some that will make the transformation from trend to industry standards. You want to stay ahead, instead of keeping up.
It’s interesting to note that what’s new today – and next month – may have only been a blip on everyone’s radar, but with the hectic pace of running a business and keeping on top of your daily chores and tasks, it can be easy to fall behind.
Design Trends
Expect to see more 3D designs in 2022 as new technology and software have helped to simplify what was once an intricate field. It’s not just related to basic design, 3D typography has helped designers and business owners accentuate logos, websites, and brands. Plus, it can provide a standout differentiator when it’s used with social media posts – it’s almost a guarantee that you’ll stand out from the competition.
What’s Old is New
In advertising and branding, “retro” can refer to the last decade, or 50 years ago. Clean lines and distinct colors bring an organic feel that’s also versatile. The retro look can breathe new life into your traditional approach – and when it’s used correctly it can appeal to audiences that span generations, giving your product or service an added boost.
A Sea of Tranquility
We all live in a society and age that’s been creating a greater deal of stress and concern, and that affects everyone. Tranquil backgrounds and gradients add a dreamy texture to design and appearance, and signals to viewers and consumers that maybe taking some time to view what you’re offering is just the right break they need.
Time to Behave
You can’t have a successful marketing campaign or website without adding science to creativity. The secret to using behavioral design rests in visual cues that direct behavior, much like a trail of digital breadcrumbs. In the case of app development, simple and direct design helps users make quick decisions – without having to “think.” The well of You can’t have a successful marketing campaign or website without adding science to creativity. The secret to using behavioral design rests in visual cues that direct behavior, much like a trail of digital breadcrumbs. In the case of app development, simple and direct design helps users make quick decisions – without having to “think.” The well of knowledge and data about consumer behavior can be so deep that it can seem impossible to use it correctly, but research and assistance from the right agency simplifies the process.
Go Big
When it concerns typography, bigger can be better. Fonts and typefaces in different styles and colors grab a visitor’s eye, and make it easy for them to make a decision and then follow through. Bold fonts, contrasting with simple and clean graphic elements combine for simple layouts that prove less can be much, much more.
Work with Pink Dog Digital
There are plenty of other trends coming in the next several months, but you need to identify those that are going to help you advance your communication and messaging. A measured and well planned approach allows you to focus on one or two trends that will bring the most impact.
That’s why pairing up with an agency that’s ahead of the curve and who has mastered the necessary marketing methods is a worthwhile investment.
Rely on a team of experts who don’t just know what’s trending, we’re helping set the trend. That’s where Pink Dog Digital comes in. Call us at (410) 696-3305 to see how we can take your social media presence to the next level.