NEWS
Category: Advertising & Marketing
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A Comparative Analysis of Email and SMS Marketing Campaigns
Email and SMS marketing are two of the most powerful tools in an entrepreneur’s arsenal, each with its own unique advantages and limitations. While email […]
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3 Tips for Setting ROI Expectations That Align With Your Business Goals
Return on investment (ROI) is a metric you use to understand how profitable an investment is. It compares how much you paid for an investment […]
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Best Practices for Maximizing Ad Performance with Responsive Search Ads
If you’ve ever needed to get eyes on your business, you know the importance of investing in digital advertising services. Google recently introduced responsive search ads […]
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A Guide to Securing and Utilizing the Google Non-Profit Grant
Gone are the simple days of direct mail and door-to-door campaigns. In today’s complex world of nonprofit promotion, effective advertising is crucial to secure essential […]
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The Future of Location-Based Marketing: Trends to Watch
Location-based marketing has become popular among marketers due to its efficiency and impact. This marketing strategy increases sales and enhances customer engagement, making it […]
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The Key Differences Between Content Marketing vs Advertising
With the world becoming more digital all the time, brands are trying to find better ways of building audiences and creating leads that convert. This […]
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How Does Geo-Fencing Work for Digital Marketing?
If you’ve been seeing local ads on your smartphone, don’t be surprised. Geofencing technology could be to blame. As consumer groups become more segmented, this […]