Are Micro-Influencers the Future of Marketing?

For many small businesses, the primary use of social media is to grow awareness and target potential customers. Social media platforms provide a creative and visual outlet for companies to express their mission and show consumers why this company, above all others, deserves their business.

Growing a social media following usually takes time and a dedicated marketing team, but recently, there has been a rise in the use of micro-influencers to maximize a company’s reach.

What are Micro-Influencers?

Micro-influencers are a proven source of income and leads, and the reason why may be simpler than you thought. The title of “influencers” is held by individuals who have already made their mark on the social media world.

The most successful influencers are skilled users of each social media platform and have built an audience that respects and believes in the content they post.

So, our question to small business owners is: why work tirelessly to build a social media following when influencers can post content about your company and receive an immediate response and reach?

How Do I Find a Micro-Influencer?

After deciding to incorporate micro-influencers into your social media strategy, the next step is to find and connect with the right influencers for your business.

Rather than scouring social media hashtags and profiles for a perfect fit, there are several tools available to assist with your micro-influencer marketing efforts.

ShoutCart

ShoutCart was created as a tool to easy find influencers, check their engagements and audience statistics, and learn about the content they currently post.

This user-friendly platform allows companies to search through relevant influencers in their industry. Once you have found your perfect fit, you can manage all marketing efforts directly on the website.

Companies can schedule, publish, and manage marketing campaigns right from the ShoutCart dashboard.

Brand 24

Brand 24 is another useful tool for finding micro-influencers. By searching keywords or hashtags, social media marketers can filter through posts to find relevant influencers.

Relevant influencers can then be sorted by “scores” based on click-through rates and engagements.

Unlike ShoutCart, Brand24 allows users to assess popular keywords and tags in the “Analysis” section that you can then use in the sponsored post.

Instagram’s Explore Page

If neither of these two platforms assist your specific search for a brand micro-influencer, it may be helpful to revert to the original method: Instagram’s Explore page.

Instagram’s advanced algorithms serve to show the most popular and engaging postings in your industry.

The Explore page is designed with different categories to choose from at the top in order to further narrow down the list of micro-influencers that fit your bill.

If you would like more information about social media micro-influencers, need help determining which influencer tool is right for you, or other digital marketing services please contact Pink Dog Digital at (410) 696-3305, email us at info@pinkdogdigital.com, or visit us on the web at www.pinkdogdigital.com.