5 Steps to Build Better Business Social Media
Social media remains one of the best tools in helping businesses build a brand and reach their target audience. With more than 4.2 billion active social media users today, we can’t stress enough how significant it is to represent your business there. What’s more, social media is not only useful for big companies. According to recent statistics, over 70% of small to mid-sized businesses leverage social media to market themselves.
If you need to stay ahead of the competition, you have to be on social. Having a strong social media marketing strategy will help increase awareness, boost traffic to your website and generate more leads for your sales funnel. So, how do you build better social media for your business? Our professionals at Pink Dog Digital have compiled a list of five simple tips to help your business have a better presence on social media networks. Read on to learn more.
1. Identify Your Target Audience
Identifying and understanding your target audience is vital in building a better social media strategy for your business. Knowing who you want to reach on social media helps you to focus your efforts on engaging with that audience.
Developing a buyer persona is the perfect way to do this. A buyer persona helps you to outline the interests, troubles, and challenges of your ideal customers, helping you to create content that aligns with their needs.
2. Define and Understand Your Social Media Goals
Everything you post on social media must have a goal. Are you looking to bring more traffic to your website? Do you want to position your business as a thought leader? Do you want to create more awareness and increase engagement? Or do you want to build more leads?
Whatever your goals are, pick an objective to focus on at a time. Having a clear goal in mind for each post allows you to find better ways to meet it.
3. Select the Right Social Media Platforms for Your Business
There are many social media platforms to keep up with, including Facebook, Instagram, Twitter, TikTok, Snapchat, LinkedIn, etc. While it may sound great to master all of them, sometimes it might not be the best use of your time. What initial customer avatar did you create for your business, and what platforms do you think they are on?
Choose social media platforms based on where your customers are and the goals you want to achieve. For instance, if you’re targeting customers between the ages of 18 and 30 years old, an effective Instagram strategy is vital. For b2b businesses, LinkedIn is the best platform to focus your efforts. If you’re selling physical products, Facebook has high conversion rates when it comes to online shopping.
4. Create Quality Content
Content is king and is crucial for any effective inbound marketing strategy. The better your content is, the more it’s clicked and shared. Creating quality content that offers tips, expertise, and advice positions your brand as an expert, which attracts more prospects to your business.
Some of the ways you can share engaging content on social media include:
- Use of engaging live-streaming videos
- Use of appealing images
- Use of video marketing
- Share links to blog content
5. Test Your Results
When using social media for business, you need to measure your efforts to ensure that you meet your goals. Get organized and leverage social media management tools like Hootsuite or Buffer to access analytics tools that will help you understand which content is working and which one is not. This will help you to understand what your audience wants and create content that resonates with them.
Reach Out to Pink Dog Digital for Help with Your Social Media Strategy
Implementing these simple tips will help you build a better social media strategy for your business. If you’re looking to build a strong social media marketing strategy for your business, Pink Dog Digital can help. It can be difficult to know what the proper strategy on social media should be, but we will work with you to create a plan that works for you and your brand.
Want to learn more about how to build better business social media? Get in touch with us today through the contact form on our website, email us at pinkdogdigital@gmail.com, or give us a call at (410) 696-3305.