5 Must-Have Digital Marketing Tools for Growth – Part Two

Today, most companies depend on digital marketing tools to survive. Having a strong tech stack promotes growth and saves you valuable time. If you’re not taking advantage of modern marketing tools, it means your business may lag behind the competition.

The good news is that there is software to accelerate your marketing efforts. In our previous blog, we discussed part one of the top five digital marketing tools every business should leverage for success. In this blog, we’ve curated a detailed list of five more digital marketing tools that can help you irrespective of your objectives. Whether you want to manage your customers, generate leads, or discover opportunities, this list can serve as the basis of an effective marketing stack. If you’ve not read part one of this blog yet, please find it (here). 

Let’s get started:

Video Marketing Tools

Videos have become one of the best promotional tools. With the popularity of self-shot videos across different social media platforms, having tools that help marketers create these videos without the need for professionals is a plus. Some of these tools include:

• Pictory: This is a video creation software that helps marketers to create quality videos by combining video clips, photos, and music. With the help of easy-to-use templates and drag-and-drop features, you can change colors, fonts, and transitions. You can also use a licensed song from their music library.
• CapCut: This is one of the best free tools for creating social videos. The mobile editor app gives you access to advanced editing features that match the visual language and editing features of TikTok.

UX and Design Tools

Visuals are the backbone of branding and online marketing. From memes to infographics and graphs, the list goes on and on. Designer tools are the go-to for producing striking visuals. Some of the most common tools include:

• Canva: This is one of the top user-friendly graphic design platforms you can use to create posters, presentations, social media graphics, documents, and other visual content. The app has a plethora of free templates, as well as a library of free music, graphics, and photography.
• HotJar: This is a powerful tool that shows the online behavior of your website users, which helps you to monitor and improve your site’s user experience.
• Creatopy: Creatopy is a design tool similar to Canva but stresses several features specific to marketers. It allows you to keep your marketers and brand creatives organized, especially when you’re managing multiple social accounts.

Paid Search & Social Tools

If you’re looking to maintain a strong campaign, you need a lot of upkeep to manage paid ads across search engines and social media. Below are some of the tools that can make this work easier for you:

• Google ads editor: This is a free tool for managing Google ad campaigns. With this tool, you can make changes offline and then upload them to the platform. Even when managing multiple campaigns, the tool provides a bulk editing feature to enhance multiple changes.
• Bing ads editor: This tool is similar to Google ads editor but helps in managing Microsoft ads. You can research new keywords and bids, make edits, and use a desktop application to streamline PPC campaign management.

Other paid search and social tools include AdZooma, Wordstream, AdEspresso, and Revealbot.

Marketing Management Tools

Collaboration, project management, research, and patience are key in managing digital marketing campaigns. Having the right tools to facilitate communication is a plus. Some of these tools include:

• Teamwork: Teamwork is a centralized project management tool that helps to improve collaboration and enhance team efficiency. With this tool, you can plan, manage, and track all your marketing tasks in one place.
• Asana: Asana is a work management tool to help teams track, organize, and manage their work.
• Slack: This is a communication tool that helps with communication through messaging and chats.

Influencer Marketing Tools

As influencer marketing is becoming increasingly accessible, several tools can help with sourcing and reaching out to influencers. These tools include:

• Upfluence: This is an influencer search and management tool that helps with affiliation management, performance tracking, and influencer marketing. It also offers a free Chrome plugin compatible with Facebook, Instagram, YouTube, and Pinterest that helps in analyzing an influencer’s profile.
• NinjaOutreach: This influencer outreach software is perfect for sourcing influencers on Instagram and Youtube. The software allows you to filter through millions of influencers to find the best fit for your business.

Learn More About Digital Solutions at Pink Dog Digital

Are you making the most of the digital marketing tools available? Pink Dog Digital can take your digital marketing efforts to the next level. Whether it is a website, social media management, content creation, search engine optimization, or digital advertising, we provide effective digital solutions for your business.

Get in touch with us today through the contact form on our website, email us at pinkdogdigital@gmail.com, or give us a call at (410) 696-3305.