5 Must-Have Digital Marketing Tools for Growth – Part One
Digital marketing is an ever-growing industry with many evolving trends, and if you feel like the trends are pushing you to do more with less, you’re not alone. Digital marketers need tools more than ever to collaborate, augment their skills, automate repetitive tasks, and scale what they’re doing right.
The right digital marketing tools help you create a competitive strategy, track real-time performance, and drive long-term revenue. There are dedicated products for content management, social media, search engine optimization, etc. In this blog, we’ve outlined the top five digital marketing tools you should leverage to take your marketing strategy to the next level.
Social Media Marketing Tools
Social media platforms like Twitter, Facebook, Instagram, TikTok, Snapchat, and Pinterest are great channels for your business to engage with your audience. In addition to the standard features that these platforms provide, there are other features, such as Facebook Ads manager, specifically designed for the marketing. This feature allows you to run Ads and track performance.
Besides, there are social media management tools like Pallyy and Hootsuite that integrate well with these platforms to help with scheduling posts and measuring engagements. Other common social media marketing tools include:
- SkedSocial
- Falcon.io
- BuzzSumo
- Hashtagify.me
Google Analytics
Google Analytics is a powerful digital marketing tool that helps you to track web traffic and identify trends in how visitors engage with your website. This tool has amazing features that help with data collection, monitoring, analysis, reporting, and integration with other applications.
In addition to Google Analytics, below are other data and analytics tools you can leverage for your business growth:
Search Engine Optimization Tools
Over 50% of website traffic originates from search queries. However, with the increased competition in the digital landscape, finding ways to improve your search presence is a plus. While SEO might be challenging, especially for small businesses, there are many digital tools to help you optimize search engine efforts. Some of the commonly used tools include:
- Ubersuggest: This is a great basic keyword and content creation ideation tool.
- SEO Powersuite: It’s a one-stop-shop for everything you need to review and improve your website’s search engine optimization. Click this link to receive a 10% discount on your subscription.
- Ahrefs: This is a perfect tool for competitive analysis. It helps you to search top organic keywords, while also assessing the amount of traffic your competitors receive for any given search term. Ahrefs also helps you identify your top-performing content and backlink sources.
- SEMrush: This tool allows you to search and track your priority keywords and their position on Google and also explore new terms to rank for.
Email Marketing Tools
If you’re looking to create email campaigns that encourage users to engage more with your brand, effectively using email marketing tools is the best way to go. Whether you have a small or big business, there are many digital tools you can use to market your brand. Common email marketing tools include:
- MailChimp: This is one of the most efficient email marketing and digital marketing tool. With this tool, you can manage, customize, and automate your email campaigns. The good thing about this tool is that it provides a free plan for businesses with less than 2,000 subscribers and those who don’t exceed 12,000 emails per month.
- HubSpot: This is an all-in-one digital marketing tool focusing on inbound marketing, content strategy, social scheduling, content optimization, and email automation systems. The email marketing feature provides a free plan with contact lists, an email builder, customizable templates, and 2,000 email sends per month.
Content Marketing Tools
Content marketing tools are crucial in content creation. They can help you identify content opportunities and produce content that resonates with your audience. Some of these tools include:
- Yoast SEO: Yoast is a great tool for optimizing content for search engines. It helps where WordPress cannot do much; using webmaster tools, managing keywords, and creating content, among other aspects.
- Trello: Trello is a content management tool used to brainstorm and strategize content. This tool is free for small businesses and it provides a visual way for scheduling content, even for the remote team. With Trello, it’s easy to assign duties to your team, so you know who is writing, or editing a post.
Learn More About Digital Marketing Tools at Pink Dog Digital
Having the right digital marketing tools at your disposal can help you to streamline and automate your marketing campaigns. At Pink Dog Digital, our success comes down to constantly evolving our digital marketing mix and making the most of tools that help us improve your business efficiency.
We provide effective digital solutions for any kind of business. From website design to search engine optimization and content creation, we have a custom-tailored strategy to meet your needs.
Contact us through our email at pinkdogdigital@gmail.com, call us at 410-696-3305, or fill out our contact form for more information.