5 Key Strategies for Boosting Your Website’s Credibility
In today’s digital world, your website’s credibility and image are essential. How your audience views your website will impact how they engage and, ultimately, whether they decide to go with your products and services.
With so many scammers online, it’s no surprise that people are a little wary. Ensuring your website’s credibility from the get go can begin to build trust and result in more conversions.
So, how do you boost your website’s credibility and set yourself apart from the rest?
1. Have a Professional Website Design that Includes Your Contact Details
When it comes to online platforms, books are judged by their covers. Your website’s first impression matters a lot. According to HubSpot, users judge a website in two seconds. You need to ensure your website design is clean, easy to navigate, and quick to load. Visitors should get what they want in seconds.
Moreover, ensure that your visitors can find your contact details. Create a specialized Contact Us page for your website. You should also include contact details on your about us page, in the header, and in the footer so it appears on every page.
If your visitors are going to spend their hard-earned money, they need to be sure they’re not interacting with a scammer. Being able to verify your contact details validate that you’re a real company ready to help with their inquiries.
2. Showcase Your Expertise with Great Content
When purchasing products, customers also invest in the brand’s expertise in its respective industry. You can establish your website as a thought leader through great content that improves your brand’s authority, keeps your site’s information fresh, and helps optimize for search engines.
Having relevant and informative content that assists your visitors can help establish your website’s credibility quickly. You can include content like blogs, case studies, and e-books that will attract visitors and keep you at the top of their minds when they want to purchase from your brand.
3. Social Media Integration
Showcase your business’s social media handles on your website’s footer and incorporate social media share buttons on specific pages, posts, or products to motivate visitors to share and promote your content. Being active on social platforms like Facebook, Instagram, and Twitter lets you have one-on-one conversations with your current and potential clients. It also helps to troubleshoot issues and answer questions.
A study by J.D. Power found that consumers prefer social media channels for customer service. Being active and responding to customers within 24 hours is considered customer-centric, even if it’s just to let them know the issue has yet to be solved and is being investigated. Furthermore, social media handles help to drive traffic from your followers to your website.
4. Email Marketing
Using branded email domains for your email marketing improves your brand’s credibility. By creating a branded signature block that includes your contact information, social media handles, and a link to your website, your business can distinguish itself once your audience opens their email.
McKinsey states that email is 40 times more effective in acquiring new customers than Facebook and Twitter. Setting up monthly newsletters that feature promotions, recent blog posts, and your business and industry news is where your business forms meaningful connections with its customers.
5. Quality Branding and Information
Having a cohesive visual identity is critical for your credibility. This can include fonts that fit well together and are easy to read on desktop and mobile phones, color sets comprising complementary main and secondary colors, and a layout that suits your business needs.
Ensure that customers can quickly find the information they want from your website. This information can be your open hours, contact information, rates, references, and other information that can help them learn about your business.
Boost Your Website’s Credibility with Pink Dog Digital
Ready to boost your website’s credibility and stand out online? Pink Dog Digital is here to help.
We believe a simple and interactive web design is the door to your business. We create a simple, interactive user experience that leaves customers feeling good about your company. We ensure that your visitors find what they need in the easiest way possible. This can include your contact information or additional information. We organize your website to ensure a good user experience.
To learn more about our services, contact us at 410-696-3305 or fill out our online Contact Us form.