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4 Things to Know About the Latest Google Algorithm Update

4 Things to Know About the Latest Google Algorithm Update
4 Things to Know About the Latest Google Algorithm Update

 

The world of search engine optimization (SEO) is constantly evolving, and Google’s algorithm updates play a significant role in shaping it. The latest buzz is about the March 2023 broad core algorithm update, which has caused a lot of speculation and concern among SEO professionals and website owners alike. In this blog, our search engine optimization experts at Pink Dog Digital will discuss everything you need to know about the latest broad core algorithm update. 

What Is the March 2023 Broad Core Algorithm Update?

Google is constantly updating its search algorithm to provide users with better results. On March 15, Google Search released its first core update of the year, the March 2023 broad core algorithm update following the previous update in September 2022. It has been just over six months since the last major update to Google Search. 

The new update focuses on improving search results and providing a better user experience. The Google March core algorithm update ran from March 15th at 10:30 am ET and finished on March 28th at 10:30 am ET.

Google’s March 2023 broad core update is set to prioritize the ranking of pages that provide more value compared to those currently ranking on Google. Here are four things you need to know about this update:

1. The Update Focuses on Page Experience

The main focus of this update is on the page experience. This includes factors such as page loading speed, mobile-friendliness, and interactivity. Google wants to provide its users with websites that are easy to use and provide a good user experience. Websites that have a poor page experience may see a drop in rankings after this update.

2. Core Web Vitals Will Be a Key Factor

Core Web Vitals is a set of website performance metrics that measure loading speed, interactivity, and visual stability. These metrics aim to help website owners and developers improve the user experience and provide better overall website performance. Core Web Vitals will continue to be a key ranking factor in search results, alongside other factors such as content relevance and backlinks. Websites that perform well on these metrics are more likely to rank higher in search results after the update. 

3. The Update Will Be Rolled Out Gradually

Google has announced that the update will be rolled out gradually over the next few months. This means that website owners will have time to make any necessary changes to their websites before the update affects their rankings. However, it is vital to optimize your website for the page experience as soon as possible to ensure you are not left behind.

4. Quality Content Is Still Important

While the page experience is crucial, quality content is still a key factor in determining search rankings. Website owners should continue to focus on creating high-quality, relevant content that provides value to their users. The update is not intended to penalize websites with low-quality content but poor page experience. Instead, it is designed to ensure that users have a positive experience when using Google to search for information.

Work With Pink Dog Digital to Keep Up With the Latest Google Algorithm Updates

While it’s currently too early to determine the long-term effects of the core update released in March 2023 on marketers, it is evident that Google intends to emphasize relevant and user-focused content. To remain at the forefront of Google’s search results, you should be up-to-date on the most recent updates, vigilantly observe your website, and adjust your approaches accordingly.

Our SEO professionals are here to help you keep up with the latest Google updates and ensure your website remains relevant and visible to your target audience. Pink Dog Digital will review your content and make recommendations to make sure that your content best represents your services and mission.

We stay up-to-date with the latest updates to search engine algorithms. Moreover, we can assist you with optimizing your presence within your community by leveraging map and directory listings, which is especially important for drawing in local clients. For more information, email us at pinkdogdigital@gmail.com, call us at 410-696-3305, or contact us via our website.