3 Goals for Content Besides Going Viral

It’s easy to assume that because content is a form of marketing, the goal is all about creating viral content but the simple truth is that it’s rare for things to go viral. In many cases, it’s more important for content to tell stories, describe moments, and share memories. There are so many things to share with your audience that you should always have more than one content marketing goal.

Whether you’re creating a blog post or writing a guest-contributed article, you need to understand the purpose of your content and what people should do after reading it. In the current content-rich era, your brand must reach target customers through content.

Let’s discuss the benefits of getting aligned on goals for content and the top three goals for content besides going viral.

Why It’s Important to get Aligned on Goals for Content

When everyone understands what content marketing is actually meant to achieve, your business can enjoy several benefits, including:

• Ease of collaboration with the content development team
• Helping employees and ambassadors share approved content
• Ease of setting and tracking KPIs
• Overall faster content production
• Better ROI

3 Goals for Content Besides Going Viral

Content marketing goals vary greatly. Here are three solid goals that every business can focus on:

1. Build Brand Loyalty

To build your customers’ loyalty, you must foster a sense of trust with your audience. They should feel like they have a reason to be committed to you, and that only happens when you continually show value and appreciation.

Content marketing is an excellent way to bring value to customers. When you consistently share your brand’s content, readers start viewing your brand in a new light, not only in terms of credibility but also likeability.

Consistency is key here.

2. Educating Current and Potential Customers

Content is a great tool to educate and connect with current and potential customers. An educated customer makes a happy customer. Begin by writing down the questions you hear from clients and use them to generate ideas for content that would be valuable to your audience. Great content can even convert a hesitant lead into a customer.

Here are some examples of how you can create content to educate customers:

• Discuss the advantages of your products and services and how they can solve your customers’ problems
• Provide enlightening statistics and discuss the current market trends with your audience
• Discuss how positively impactful your business is
• Showcase your experience and share the lessons you’ve learned along the way
• Teach them a practical skill through tutorials, how-to-guides, and tips

3. To Engage Customers

Customers want to buy from people and not a brand. Therefore, consistently publishing content and responding to comments from current or potential customers is a better opportunity to connect. 

This kind of engagement gives your brand an opinion, expertise, and personality. The more you engage with your audience, the more you increase their loyalty to your brand. Social media plays a critical role in customer engagement as it makes it easier to keep track of your audience at every stage of engagement through data and inbuilt analytics tools.

Reach Out to Pink Dog Digital to Get Help with Content

Ready to create quality content that meets your marketing goals? Pink Dog Digital can help. We specialize in effective digital solutions for businesses, allowing you to produce high-quality content and improve your SEO performance. For more information, email us at pinkdogdigital@gmail.com, call us at 410-696-3305, or contact us via our website.