Photography and videography are everywhere. A picture is worth 1000 words, but video is worth 1.8 million words. 46% of people who view a video on a company website take action after viewing it. In fact, according to Cisco’s 2014 Visual Networking Index, 64% of internet traffic is actually made of video content traffic. Even small businesses are significantly benefiting from the use of video on their websites.
It makes sense to add video to your digital marketing mix. Google, for example, loves and promotes video. Part of the quality score that is assigned to your website is based on the amount of time people spend there. The Google algorithm is designed to seek out websites that have strong video content. Websites that have content the Google algorithm is designed to seek out have a better chance of appearing in the top three search results on Google. It is well-known that the first three websites get more than half of the total clicks.
You can incorporate video into your website in several ways; Perhaps with a corporate branding video, client testimonial, or a short clip that helps you stand out from the competition and showcase your product. This being said, your company or product doesn’t have to be exceptionally visually appealing to incorporate video into your site. At Pink Dog Digital, we set clear goals and strategies right from the start when creating video content that leads to success. We understand that most people can get information much more quickly from a video than from long scrolling pages.
Good quality photography is also important. If you are using your own photographs, please consider professional photography. Nothing is worse than looking at bad images of your products or services. 37% of people say that the visual elements of a website are the most important. This means that if they don’t like your images, they may never spend the time to learn about your products/services.
A great tip to improve SEO is to host videos on your own site. According to Neil Patel, doing this will ensure that people have to go to your domain in order to watch the video. So if they watch it or share it, they’ll be clicking on your site link, which will greatly improve SEO. Most people believe that sites such as YouTube and Vimeo can get your company tons of exposure, but we here at Pink Dog Digital understand that you’ll have more success linking to your own website.
If a video is really popular, then it’s likely it will be shared over and over. If your site has several backlinks then the overall SEO score is likely to improve. As mentioned earlier, when existing/potential clientele click on your website, Google remembers and increases the likelihood that your site will place in the top three search results the next time someone searches. Earning a place in the top three results can be life-changing for your company, and we can help you get there.
Examples of Our Work