All of us at Pink Dog Digital are thrilled to announce the launch of the new website for Crosswhite, Limbrick & Sinclair, LLP.
With over 20 years of experience, Pink Dog Digital knew this powerhouse legal team needed a powerful online presence.
Under Practice Areas, visitors can see the extent of CLS’s expertise and success. This includes over 20 different practice areas and 10 different industries served.
As is the start of many small businesses, the founders of CLS previously worked for larger firms before realizing the good of a smaller firm. This smaller firm would allow them to target the specific needs of their clients without forfeiting quality or wasting money.
As a law firm, CLS’s website needed to show users that they are trustworthy. That is why the creative team at PDD chose a blue color scheme. The color blue is commonly used in marketing because it has the ability to make users feel safe and secure.
Choosing a law firm can be a daunting task, but now, users will feel reassured and calm when welcomed by the serene blue on CLS’s website. On each page, various design details have been made blue, including the text links, sub-headings, and footers.
Aside from the color scheme, Pink Dog Digital was also able to highlight CLS’s trust by showcasing each partner.
Many companies suffer because they forget to humanize their brand through their website. That is why PDD prioritized a website that showed the real humans and faces behind the business.
Under Attorneys, visitors can learn more about the four current partners, as well as the two founding attorneys who have since retired from the firm. Each partner has there own profile section, complete with name and photo.
These profile photos serve to provide users with a sense of familiarity and security. It allows visitors to get to know their legal team before they even meet in-person.
Then, once the user clicks on a profile, they are directed to the partner’s individual webpage to learn even more.
Our team crafted blurbs for each partner, which included practice areas, expertise, and even fun tidbits in order to humanize each member. These webpages also include education, bar admissions, professional/ community activities, and special honors.
While stock photos are acceptable, original photos are even better in web design. A user is much more likely to trust a website that features real-life team members than generic, relevant stock images.
That is why the team at Pink Dog Digital also incorporated photos of the team throughout the website. These photos show the team in action, giving potential clients a sense of how the team works together to provide the highest level of service possible.
As a small business ourselves, Pink Dog Digital is always ready and willing to work with other small businesses and bring their online presence to the next level.