Many business owners disregard SEO (Search engine optimization) because it can be difficult to master, but at PINK DOG DIGITAL we are here to help with this. Search engine optimization is the process of increasing the visibility of your website on search engines such as Google, Yahoo and Bing. The goal of SEO is to make your website appear higher in the search engines for specific keyword phrases. This is important because when properly utilized, users will be find your website in their searches, rather than a competitor’s website. There are two primary areas of focus when it comes to optimizing your website for search engines: on-page SEO elements and off-page elements. On-page SEO refers to anything that is on your website, namely your content. Off-page SEO refers to anything that’s outside of your website, but points back to it, such as a link. SEO refers strictly to organic traffic; that is, traffic that originates from free listings in the search engines. Traffic from other sources – paid, direct and referral – does not directly correlate to SEO.
PINK DOG DIGITAL will review your content and make recommendations to make sure that your content best represents your services and mission. We monitor all of the latest search engine algorithm changes to create a site that is loved by the search engines. Additionally, we will help you with your local optimization through the use of map and directory listing. This is especially critical when trying to attract local business.
While some shady businesses may use illicit and unethical methods to deliver results, we never use black hat techniques. These tactics include link schemes, stuffing pages with keywords, using hidden text and embedding malware on pages. These methods can be tempting for businesses, because they often deliver results in the short term, but when it comes to long-term results, these techniques rarely hold up. PINK DOG DIGITAL cares about the well-being of your company and would never engage in black hat activity that puts your company’s online standing at risk.
Instead of stooping to that level, we stay ahead of the curve by studying algorithm changes that may impact their businesses. SEO algorithms change constantly as google and other indexing sites tinker with their own methods. As a business owner, the last thing you need to be stressing over is a complicated algorithm shift that could potentially impact your bottom line. Thankfully, we maintain an active presence online in order to jump the trend and keep your business at the top of the online searches no matter what algorithm changes may come along.
Additionally, we are also a Google Partner, which gives us access to industry research, training materials and other resources that help us help you. This is Google’s program for online marketing agencies and advertising professionals and gives your website a leg up on the competition through our expanded resources. As soon as Google knows about a new online tactic or resource that will help companies like PINK DOG DIGITAL, they push it to us and we push it to you.